Senior CMS Solutions

Search Engine Optimization

Virtually every visitor to your site arrives through a search engine.

In a crowded marketplace–with thousands of senior living providers and countless advertisements–it’s more essential than ever that your website is optimized to outperform the competition in organic search.

We begin each project with a comprehensive SEO audit that examines the keywords you’re ranking for, your internal linking and redirects, the structure of your pages, your page speed and Core Web Vitals metrics, your current content strategy, and more. This is our starting point.

From there, we systematically work to improve every aspect of your site’s SEO performance. This includes:

  • Managing your directory listings (e.g. Yelp, Google My Business, Bing Places) and ensuring NAP (name-address-phone) consistency

  • Review management

  • Keyword strategy and insertion

  • Content marketing

  • Backlink building via high domain authority sites

  • Technical SEO (alt tags, accessibility, page speed, microdata, etc.)

Search engine optimization is only going to become more difficult—and essential—as more and more search results are driven by AI, like Google Bard and Bing’s GPT-4. Senior CMS Solutions has experts on staff who understand current best practices in SEO, as well as the challenges and opportunities that AI will bring.

All of our SEO services can be included in a convenient, affordable monthly retainer. We work seamlessly with your existing marketing team to ensure great results for your company.

Ready to start?

We'd love to talk about your senior living website project with you.

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